Tag: Multi-Platform Sponsorship

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PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

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Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

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Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

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Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

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Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

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Webinar: Leveraging a Younger Audience for Corporate Support Success

Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.

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Value Added

Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.

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Understanding Challenge Grants

A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.