Webinar: Making the Business Case for Underwriting: Updated ROI Research
Join us for the most recent results of WBUR’s ongoing research to demonstrate the superior ROI of underwriting on public radio. Corey Lewis shares an update on the national data (last shared broadly in 2015), as well as powerful examples of client performance in public radio sponsorship vs. performance when public radio is excluded from the media mix. Get ahold of the data showing that underwriting on public radio is better for a client’s bottom…
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