Cultivating Mid-Level Sustainers

Engage more sustaining donors to give mid-level and major gifts. Many stations currently consider $1,000 or $1,200 to be a major gift. But for many donors, this level of giving is much more commonplace. Thus, with the growth of sustaining-giving programs in nearly every public media station, there is a great opportunity to engage more donors to give gifts of $85 or $100 a month to become mid-level and/or major donors (depending on how your…