How to Set Your Membership Strategy

Sustainer Member Essentials

Planning, Budgeting, and Analysis

Define strategy using impact factors Fundraising is so central to your organization’s ability to fulfill its mission that it’s essential to start from a broader, strategic view. Don’t start by asking how many pieces of mail you’ll send next year. Read more. Zoom out and list your impact factors. Impact factors: what’s happening inside your organization that may affect revenue either positively or negatively, and what’s likely to happen in the outside world. Perhaps you’re…