As stations face an uncertain economy and inevitable budget limits, where should they put their money to acquire new members? CDP will offer a revealing, strategic look at ROI from all acquisition channels, helping attendees re-examine and set priorities. M+R will focus entirely on acquisition through digital channels, with examples and strategies drawn from stations and leading nonprofits across America. Attendees will receive presenters’ data and examples a week before the webinar, allowing for a robust online discussion.
PMDMC Summer Series | Acquiring New Members in Uncharted Times
Michal Heiplik, Executive Vice President, CDP; Yoonhyung Lee, Senior Vice President, M+R; and Matt Derby, Vice President, Digital Advertising, M+R
- Aug 5, 2020 2:00pm
- Eastern time zone
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As stations face an uncertain economy and inevitable budget limits, where should they put their money to acquire new members? CDP will offer a revealing, strategic look at ROI from all acquisition channels, helping attendees re-examine and set priorities. M+R will focus entirely on acquisition through digital channels, with examples and strategies drawn from stations and leading nonprofits across America. Attendees will receive presenters’ data and examples a week before the webinar, allowing for a…
