Earlier this year Greater Public, PRPD, and SRG partnered to compile two dozen local audience research studies from news and music stations across the country. Research firm City Square Associates performed a meta-analysis on those studies to identify common themes and opportunities for audience development and future revenue. Join us and our City Square partners for a discussion and Q&A session about the study results and actionable findings.
Webinar: Local Audience Research Meta-Analysis Findings
Presented by Chris Schiavone, Founder and President, City Square Associates; Alexander Oubre, Senior Marketing Research Analyst, City Square Associates; and Joyce MacDonald, Greater Public President and CEO
- Oct 19, 2023 1:00pm
- Eastern Time Zone
- |
- 60 minutes
Earlier this year Greater Public, PRPD, and SRG partnered to compile two dozen local audience research studies from news and music stations across the country. Research firm City Square Associates performed a meta-analysis on those studies to identify common themes and opportunities for audience development and future revenue. Join us and our City Square partners for a discussion and Q&A session about the study results and actionable findings.