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Tag: Marketing

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Post in Audience Development

How to Use “Outside Thinking” to Develop Public Media Audiences

Tagged with: Engagement  Leadership  Market Research  Marketing  New Audiences 

Post in Audience Development

How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences

Tagged with: Community  Diversity, Equity, and Inclusion  Events  Market Research  Marketing  Media Knowledge  New Audiences  New Members 

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Post in Equity & Inclusion

How Public Media Can Create Equitable and Inclusive Content & Marketing

Learn to recognize if the materials you publish are reinforcing or subverting stereotypes.

Tagged with: Diversity, Equity, and Inclusion  Marketing 

Post in Equity & Inclusion

The Paradox of Bias in Marketing and Fundraising

Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.

Tagged with: Corporate Support  Leadership  Major Giving  Marketing  Membership  Promotion 

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