Webinar: M+R’s Benchmarks and What They Mean For Your Station

Presented by Yoon Lee, senior vice president at M+R; Will Valverde, senior creative director at M+R; and Theresa Santangelo Bugeaud, director of data analytics at M+R

  • Jun 30, 2020 3:00pm
  • Eastern time zone
  • |
  • About 60 minutes
Between COVID-19 and intensifying news cycles, stations are seeing a growth in web traffic, plus more and more donors are turning to online giving. As we continue to face uncertainty and change, it’s essential to ground your organizational strategy on a solid foundation. Learn about donor behavior and develop your fundraising action plan with a deep dive into M+R’s Benchmarks study, featuring digital data from email, social media, and texting. Will Valverde, Theresa Bugeaud, and…

Between COVID-19 and intensifying news cycles, stations are seeing a growth in web traffic, plus more and more donors are turning to online giving. As we continue to face uncertainty and change, it’s essential to ground your organizational strategy on a solid foundation. Learn about donor behavior and develop your fundraising action plan with a deep dive into M+R’s Benchmarks study, featuring digital data from email, social media, and texting. Will Valverde, Theresa Bugeaud, and Yoon Lee will dissect the latest nationwide study with special attention to public media’s effectiveness.

Watch the replay here >>