A unifying brand and brand message that captures the full universe of content and experiences that we offer across all platforms, aiming to grow awareness and strengthen engagement by creating brand consistency.
A plan to develop the next generation of supporters, building on work to drive station donations from NPR digital platforms. Donors making a gift on NPR digital platforms would have the option to give to a station or support the NPR Network as a whole.
A podcast network that unites NPR and station podcasting efforts with a common brand and opens up cross-promotion inventory opportunities.
A newly launched initiative to turn NPR and stations’ unsold digital inventory into revenue and create more sponsorship opportunities.
Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.
Member Only Content
Discuss the ways in which transparency and internal communication about DEI can open the door to a more inclusive organization.
Member Only Content
Discuss the successes and lessons of DEI initiatives from colleague stations, as well as how young professionals in our industry can contribute to the work.
Strengthen your library of audio spots by listening to these examples of well-written, well-produced, and award-winning audio spots from stations around the country.
Learn how to create the most memorable and effective on-air spots and what you should be producing instead of live-pitching.
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