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Member Only Content
Member Only Content
Inventory Management Guide
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
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Underwriting Traffic Report Checklist
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
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Your Guide to Fundraising While Federal Funding Is Uncertain
Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
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Corporate Support Guidance When Federal Funding Is Uncertain
Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
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Corporate Support Pacing Worksheets
Use these worksheets to see how your rate of Sponsorship activity translates into sales.
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The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
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How to Use the Power of Direct Mail
While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.