Resource in Major and Planned Giving

Why Bequests Matter

As the demand grows for more resources to carry out our missions, adding bequest marketing into the mix opens new opportunity for funding.

Resource in Major and Planned Giving

Understanding Bequests

Bequests are the simplest form of legacy gift — and easy for a one-person development shop to administer.

Resource in Major and Planned Giving

Administering Bequest Gifts

Active bequest administration can lead to the building of strong relationships with donor families and their professional advisors, which can then lead to generational giving and increased referrals.

Resource in Major and Planned Giving

Marketing Your Legacy Giving Program

Using your airwaves, your website, social media and any other broad-based communication platform you have will help direct potential donors to this opportunity.