Member Only Content
Major and Planned Giving | Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Member Only Content
Member Only Content
PMDMC Summer Series | Discovering and Engaging with Planned Giving Surveys
Member Only Content
The SECURE Act and Planned Giving Strategy
Understand new provisions that make some types of charitable contributions more appealing.
Three Easy Ways to Amplify Planned Giving at Your Station
Capture and cultivate public media donor interest in planned giving so your station can take advantage of one of the biggest revenue opportunities right now.
Why Planned Giving Makes a Difference: The Story Behind KEXP’s Surprise Transformational Estate Gift
Seattle's KEXP was surprised by a $10 million bequest from a relatively younger donor. Start with these simple steps to implement the planned giving essentials that could allow for a transformative gift at your station too.
Four Ways to Make Estate Planning Easier for Your Donors
Make the estate-planning process easier for your donors, and they're more likely to remember your station in their planning too.
Member Only Content
On-Air Strategy for Planned Giving
Dive into our comprehensive resource for promoting your planned giving program on-air: scripts, checklists, and tips for producing winning testimonials await.
Member Only Content
Steps to Take Before You Run Planned Giving Spots
See our four indispensable tips that will help you make sure your station is ready to handle planned giving inquiries once your spots are running.
Member Only Content
Effective Scheduling Strategies for Planned Giving Announcements
Discover what works for scheduling on-air planned giving spots: advice and guidelines from the country’s top programmers and fundraisers.