Major and Planned Giving | Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
PMDMC Summer Series | Discovering and Engaging with Planned Giving Surveys
The SECURE Act and Planned Giving Strategy
Understand new provisions that make some types of charitable contributions more appealing.
Steps to Take Before You Run Planned Giving Spots
See our four indispensable tips that will help you make sure your station is ready to handle planned giving inquiries once your spots are running.
Planned Giving Scripts
Download planned giving on-air scripts and listen to examples from top stations.
Effective Scheduling Strategies for Planned Giving Announcements
Discover what works for scheduling on-air planned giving spots: advice and guidelines from the country’s top programmers and fundraisers.
On-Air Strategy for Planned Giving
Dive into our comprehensive resource for promoting your planned giving program on-air: scripts, checklists, and tips for producing winning testimonials await.
Creating On-Air Testimonials for Your Planned Giving Program
Create winning planned giving testimonials with our step-by-step guide: see tips for finding the right donor plus 13 great questions to ask during your interview.
Public Media Legacy Giving Toolkit
Use these resources to ramp up the most essential (and productive) area of planned giving at your station: legacy gifts through bequests or other simple estate plans.
Lay a Foundation for Your Legacy Giving Program
Learn to set expectations, create buy-in, develop staffing, and plan the life-stages of a major giving program that's new or still getting off the ground.