Category: Uncategorized
Why Confronting Ethics in Fundraising Matters Now
Some hospitals' decision to give vaccination preference to major donors raises the need to examine our own practices for possible breaches in ethics.
How to Plan a Collaborative Fundraiser
Get details of WFDD's Back Pack Campaign to help you plan your own drive to motivate donors with another cause in your community.
More "Share of Wallet" Can Deliver More Revenue and Better Results
Evidence for why to consider bigger sponsor asks and stronger message schedules.
Corporate Support Strategy in the Coming Year: Telling a Client “No”
Tips from Paul Jacobs to help a client do the right thing for their business.
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
Tips to Prepare Tax Statements for 2020
What you should know as you prepare statements for 2020.
Corporate Support Strategy in the Coming Year: Sponsorship Pricing and Packaging
Get recommendations from Paul Jacobs on selling digital packages via SOV or CPM as well as balancing pricing with leaving spots unsold.
Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience
Get recommendations from Paul Jacobs about best practices for operating public media outlets and targeting businesses for younger audiences.
1984: The Year I Discovered "Diversity, Equity and Inclusion"
A veteran public media professional describes how she indirectly discovered the value of standing up for diversity, equity and inclusion.