Resource Types: Toolkit
Member Only Content
WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
Grant-Seekers Toolkit
Make a compelling philanthropic case for station support with these step-by-step guidelines and templates. These tools can be adapted no matter what type of support you are seeking from foundation funders.
Member Only Content
Qualified Charitable Distribution Toolkit
Connect your donors who are 70½+ years old with this valuable giving option that can fulfill their goals and benefit your station.
Member Only Content
Corporate Support Recruiting & Hiring Toolkit
Tips and tools to allow you to recruit efficiently, make great hires, and spend less time overall on staffing.
Member Only Content
Digital Sponsorship Library
These real-world tools and examples are designed to address the specific barriers to online sponsorship prevalent in public media. These articles are organized by topic to help stations move forward more easily with a digital sponsorship strategy, and generate online revenue in earnest.