One of the first steps in ramping up your online sponsorship efforts is identifying which assets you have to sell, how marketable they are, and which additional assets might be within your reach over time.

Ad Units More “traditional” online sponsorship assets include web banners (also known as display ads) on your website and e-newsletters, while evolving ad units are those associated with mobile web sites, streaming audio/video and mobile apps. Social Media Social sharing is increasingly key to online sponsorship. That said, advertising on social media platforms is very delicate. It’s tough to integrate a sponsor into your social footprint without looking and sounding commercial in your fan environment,…