Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.
Data-hungry advertisers and underwriters want assurance that they are effectively placing their marketing buys. In many case they’re focusing more on digital campaigns because of the proof of performance digital can instantly provide. But an effective public media brand message is about telling our story alongside the data that proves it out. Often, however, showing the numbers has not really been our strong suit. This webinar will show you how to tell the public radio…
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