How to Retain and Recapture Sustainers
Retention is key to a thriving sustainer program
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time. RecaptureProcessing sustaining payments on-time each month is one of the most important tasks in a station’s membership program today. To accomplish this successfully, use a well-thought-out and multi-pronged communication calendar to avoid significant credit-card declines, prevent against large-scale data breaches, and ensure…
Looking for some examples of what other stations are doing to build successful sustainer programs?
Check out the Sustainer Marketing Samples and Templates resource.