Tag: Renewals

Resource in Membership

PMDMC Summer Series | Do Old Assumptions Hold Up in Changing Times?

Radio and television fundraising leaders will share how they challenged public media's core fundraising assumptions.

Resource in Major and Planned Giving

Getting Lapsed Gift Club Donors to Renew

Understand the importance of gift club renewals and how to draw members back to the club.

Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

Updated! Resource in Membership

Direct Mail and Email Appeal Campaigns

Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email templates for all formats: news, classical, jazz, and triple-A.

Resource in Membership

Sustainer Planning and Revenue Calculators

Build a strong base for your sustainers program with these foundational calculators.

Resource in Membership

How to Retain and Recapture Sustainers

A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.

Resource in Membership

Sustainer Member Essentials

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

Resource in Membership

Audience Journey Donor Retention Toolkit

Use these plug-and-play resources to make sure your members know how valuable they are to your station and its programming, and continue their membership.

Resource in Membership

Membership Engagement Email Series: Multi-Year Members

12 messages aimed at multi-year donors. Download and adapt for use at your station.

Resource in Membership

Audience Journey Donor Retention Toolkit: Instructions

Step-by-step instructions on using the Audience Journey Donor Retention toolkit.