Maintaining and Using Membership Data

Maintaining and Using Membership Data

GOOD DATA SUPPORTS GREAT FUNDRAISING

A well-maintained database is the most critical element of a membership program. It’s essential to make the best use of your database’s functionality in order to track donor participation in appeals and campaigns over the course of their giving career.The database offers a thorough and complete record of each donor’s connection to your organization. It holds institutional memory like no other source can, outliving staff changes and individual appeals or campaigns. The quality and consistency…

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