Audiences may grow but station budgets are still stressed. Every fundraising decision you make is rooted in basic assumptions about ROI, member response, and channel performance, but the nation’s turmoil continues and you have to plan for 2021. Do you cut back fundraising or step it up? Dump thank-you gifts or re-invent them? Maintain renewal messaging or change if often? Stick to your digital priorities or revisit them? Radio and television fundraising leaders will share ways they’ve challenged core fundraising assumptions and provide the unvarnished results. They’ll also help you probe the tough decisions you’re facing as you head into year-end and beyond.
PMDMC Summer Series | Do Old Assumptions Hold Up in Changing Times?
Jeff Regen, Vice President, Membership Marketing and Development, WETA; Andy Trimlett, Director of Digital and On-Air Fundraising, PBS SoCal; Kjerstin Wood, Development Services Officer, Digital Fundraising, KUOW; and Rashad Brown, Senior Manager, Membership, KUOW
- Aug 21, 2020 1:00pm
- Eastern time zone
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Audiences may grow but station budgets are still stressed. Every fundraising decision you make is rooted in basic assumptions about ROI, member response, and channel performance, but the nation’s turmoil continues and you have to plan for 2021. Do you cut back fundraising or step it up? Dump thank-you gifts or re-invent them? Maintain renewal messaging or change if often? Stick to your digital priorities or revisit them? Radio and television fundraising leaders will share…
