PMDMC Summer Series | Do Old Assumptions Hold Up in Changing Times?

Audiences may grow but station budgets are still stressed. Every fundraising decision you make is rooted in basic assumptions about ROI, member response, and channel performance, but the nation’s turmoil continues and you have to plan for 2021. Do you cut back fundraising or step it up? Dump thank-you gifts or re-invent them? Maintain renewal messaging or change if often? Stick to your digital priorities or revisit them? Radio and television fundraising leaders will share…