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Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

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Resource in Membership

LinkedIn for Public Media

LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.

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Resource in Major and Planned Giving

Webinar: Understand Tax Law Changes That Will Affect Your Donors, Part 2

A two-part webinar series. The Tax Cuts and Jobs Act of 2017 is bound to cause changes in giving and stewardship at your organization in the year to come.

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Resource in Corporate Support

Cheat Sheet: Key Sponsorship Message Points

A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

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On-Air Scripts for Sustainers

Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.

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Sustainer Planning and Revenue Calculators

Build a strong base for your sustainers program with these foundational calculators.

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Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

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Resource in Corporate Support

Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals

Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.

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Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.