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Resource in Corporate Support

Organizational Structure of a Public Radio Station

Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.

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Resource in Corporate Support

Inside a Public Radio Station

It’s important to understand who does what internally at your station. When you know how to navigate your way on the inside, you can help your clients outside the station better. While stations vary by size and structure, there are several jobs that are universal.

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Resource in Corporate Support

Sales Basics for Public Media Corporate Support

Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.

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Resource in Corporate Support

Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

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Resource in Corporate Support

Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

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Resource in Corporate Support

Creating Effective Underwriting Schedules for Public Radio

Learn how to create a schedule for your public radio underwriting clients that will deliver results.

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Resource in Membership

Interactive Tool: Should My Station Try a Shorter Drive?

Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?

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Resource in Corporate Support

Webinar: Who Does What? Understanding Roles Inside Your Station

Public Media professionals share their views and recommendations on how salespeople can work across departments at their stations for the best outcomes.

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Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.