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Sponsorship Trade Policy Template
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
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Grant Seekers Toolkit Step 6: Cultivation
Is successful grantseeking all about "who you know?" No, it's not. But who you know - and who knows you - does matter.
Grant Seekers Toolkit Checklist: Proposal Attachments
Most foundation proposals that you submit will be accompanied by a series of standard attachments - documents that provide additional information and support for your request.
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Secrets to Closing Underwriting Sales
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
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Sample On-Air Sponsorship Promo Copy
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
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Sample Copy: Associations & Trade Groups
Freshen up your credit copy with real samples of credit copy for associations and trade groups from stations across the country.
Common Media Terms and Formulas
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
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Public Media Benefits for Four Types of Corporate Support
Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.
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Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.