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The First Year in Underwriting
The first year selling underwriting can be challenging. Use these tips to keep motivated and stay on course.
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The Value of Discipline
Discipline is key when you are starting out in a new sales position and you want to prove yourself as quickly as possible.
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Quiz: Test Your FCC Guidelines Knowledge
Test your knowledge of what an ad is, and when you cross the line from identifying to promoting an underwriter.
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Quiz: Test Your Copy Knowledge
Test your knowledge of what you can and can’t say – and why – in public media underwriting copy.
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Organizational Structure of a Public Radio Station
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
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Inside a Public Radio Station
It’s important to understand who does what internally at your station. When you know how to navigate your way on the inside, you can help your clients outside the station better. While stations vary by size and structure, there are several jobs that are universal.
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Sales Basics for Public Media Corporate Support
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
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Creating Effective Underwriting Schedules for Public Radio
Learn how to create a schedule for your public radio underwriting clients that will deliver results.
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Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.