Tag: On-Air Drives

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How to Set Your On-Air Fundraising Goal

Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.

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How to Make Your Audience Give On-Air

Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.

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Create a Listener-Focused Pledge Drive

On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.

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Training On-Air Pitchers and Pledge Producers

Pitchers must sell listeners on the value and importance of supporting the station.

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Webinar: Fundraising During a Natural Disaster

Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.

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Webinar: Creating a Top-Performing Membership Program

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.

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The Structure of an On-Air Pitch

Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.

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Interactive Tool: Should My Station Try a Shorter Drive?

Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?

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Calculating Your Station's On-Air Fundraising Efficiency

Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.