Tag: On-Air Drives
How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
How to Approach Fund Drives at Music Stations During Natural Disasters
As hurricanes and wildfires devastate portions of the U.S., feel confident making the case for the value of public media music during your fall fund drive.
On-Air Scripts for Fundraising During a Natural Disaster
Use these scripts if you're fundraising on-air amidst - or during fallout from - natural disasters to make the case for the singular value of public media in times like these.
Webinar: Fundraising During a Natural Disaster
Webinar: Creating a Top-Performing Membership Program
The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
Interactive Tool: Should My Station Try a Shorter Drive?
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?