Tag: On-Air Drives
What You Should Know About How Most Stations Run On-Air Drives
Start a conversation about how to improve your on-air fundraising with this survey of 101 public media stations revealing the current landscape of on-air fundraising practices.
Creative New Ways to Engage Listeners During Your Next Drive
Connect in new ways with your station's audience during your next membership drive by reaching out to Millennials or trying a social-media-only fundraising event.
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Embrace these donor-centered fundraising recommendations to keep membership steady despite threats of defunding or loss of income due to new tax legislation.
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On-Air Scripts for Sustainers
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
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On-Air Fundraising Toolkit for Public Radio
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
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How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
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How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
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Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
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Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.