Author: Ellen Guettler
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
WXPN's Virtual 5k Brings Surprising Results
Learn about the audience engagement and revenue potential of virtual events.
Using Audience Personas to Guide Your Fundraising Activities
Create fictional people based on data and insight to guide new product or project development.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.
Why Confronting Ethics in Fundraising Matters Now
Some hospitals' decision to give vaccination preference to major donors raises the need to examine our own practices for possible breaches in ethics.
How to Plan a Collaborative Fundraiser
Get details of WFDD's Back Pack Campaign to help you plan your own drive to motivate donors with another cause in your community.
More "Share of Wallet" Can Deliver More Revenue and Better Results
Evidence for why to consider bigger sponsor asks and stronger message schedules.
Corporate Support Strategy in the Coming Year: Telling a Client “No”
Tips from Paul Jacobs to help a client do the right thing for their business.
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.