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2017 has already dished up a dizzying array of news. As the fall drive season starts, our country is facing multiple natural disasters, including one of the worst in recorded history. These events are front-and-center in our listeners’ minds, as they should be.
Handling drives as natural disasters unfold requires a great deal of sensitivity. We know that some donors will reallocate money they might have donated to their local station to disaster-relief. That’s understandable.
But catastrophic events are also an opportunity to educate listeners about our vital role providing news and information when disasters happen. Even if some listeners decide not to give to your station this fall, make a strong case for the value of your service for when they do return or finally join as a new member. Our on-air scripts for fundraising during a natural disaster can help you find the right language.
Here are other messages to focus on right now:
These messages have been effective in the past to contextualize the importance of your station’s service during difficult times:
Coming soon: How to approach fund drives at music stations during natural disasters.
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