Resource Types: Article
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The Basics of Digital Underwriting
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
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How to Begin Your Case Statement
Lay a strong foundation for your case statement by answering the thorniest questions before drafting a document.
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Five Capital Campaign Case Statement Examples
Model your campaign case statement on these captivating examples that have helped raise millions of dollars for five different stations.
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LinkedIn for Public Media
LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.
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Corporate Support Operating Plans for Managers
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.
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Corporate Support Operating Plans for Account Executives
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
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NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
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How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.