Resource Types: Article
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How to Continuously Recruit Great Underwriting Salespeople
The best salespeople rarely find their next job through an ad. Someone who knows how well they perform typically recruits them, or they target companies where they would like to work. Recruiting on an ongoing basis puts you in the running to hire these top salespeople.
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Knowledge Is Power: E-Cig Updates, Elections and Advocacy
Three timely, credit-related issues that deserve attention.
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Writing Underwriting Credit Copy
Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.
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Empowering Questions for Your Underwriting Prospects
Cultivate better underwriting sales success by asking better questions of your prospects from the start.
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Dealing With Rep Firms
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
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Guidelines for Digital Sponsorship
The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.