What Audiences Really Want: Key Findings from the RUN Study
Discover audience media habits, content preferences, and unmet needs from the Research Unmet Needs of Current and Potential Audiences (RUN) study.
Audience Development
The Basics of Public Media for New Professionals
Understand public media’s origins, component parts, and structure.
Audience Development Summit 2025
Bringing together public media leadership, development, marketing, and content professionals to connect with and serve new audiences.
Audience-Building Tools in Action: A Hub for Public Media
Lay the foundations for growth with Audience-Building Tools in Action
Webinar: YAYAHPS Presents: Making Public Media Accessible - A Disability Pride Month Conversation
Join us to discuss how disability intersects with our work as public media staff.
Member Only Content
Webinar: Advanced Digital Ads for Fundraising: A 2-Part Series
Discover new ideas and strategies to improve the reach of your digital ads; create cutting-edge campaigns, and advance into video ads.
Member Only Content
Webinar: Successful Google Search Campaigns for Membership and Marketing
Join us to learn about the keys to OPB’s success with Google search ads.
Member Only Content
Webinar: Local Audience Research Meta-Analysis Findings
Join this webinar to understand the results and actionable findings of two dozen news and music audience research studies.
Young and Young-at-Heart Professionals
The Young and Young-at-Heart Professionals (YAYAHPs) Group works in public media membership, marketing, corporate support, and many other areas.