Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

  I’m not sure how to talk about digital rates. How do I present this information? Set the right rates and practice smart inventory management using these tips and examples. Presenting Digital Rates in Your Marketing Materials What to Include in Your Digital Marketing Materials Digital Metrics Alphabet Soup: CPM, CTR, PPV, SOV Load more   What is the full range of digital ad units I should be selling or considering? What works for public…