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Tag: Media Kits

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Member Only Content

Resource in Corporate Support

Winning Sponsorship Media Kit and Digital Overview Examples

Get inspired by these samples that show potential sponsors the value and reach of a noncommercial media environment.

Tagged with: Media Kits  Value Proposition 

Member Only Content

Resource in Corporate Support

Greater Public’s Sponsorship Media Kit & Digital Overview Contest

Submit your exemplary media kit and digital overview for your chance to win.

Tagged with: Media Kits 

Member Only Content

Resource in Corporate Support

Effective Email Marketing for Your Sponsorship Clients

Promote sponsorship at your station using client-facing email marketing campaigns.

Tagged with: Digital Sponsorship  Email  Media Kits  Proposal  Sales Process  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Creating an Effective Corporate Support Proposal

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

Tagged with: Media Kits  Proposal  Sales Process  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Corporate Support Media Kit Samples

Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.

Tagged with: Media Kits  Value Proposition 

Member Only Content

Resource in Corporate Support

Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

Tagged with: Digital Sponsorship  Inventory Management  Media Kits  Metrics  Pricing  Rate Card  Sales Goals  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals

Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.

Tagged with: Client Communication  Media Kits  Pricing  Sales Prospecting 

Member Only Content

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Tagged with: Digital Sponsorship  FCC  Guidelines  Halo Effect  Industry Categories  Legal  Media Kits  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Sales Process  Sales Prospecting  Underwriting Credits  Value Proposition 

Member Only Content

Resource in Corporate Support

Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

Tagged with: Halo Effect  Media Kits  Metrics  Value Proposition 

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