Tag: Media Kits
Effective Email Marketing for Your Sponsorship Clients
Promote sponsorship at your station using client-facing email marketing campaigns.
Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Corporate Support Media Kit Samples
Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
Digital Underwriting Pricing and Inventory
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals
Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
Sponsor Newsletter: A WGBH Case Study
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.
Event Sponsorship Packaging
See how your station colleagues (and others) are packaging and selling their local events.