Major and Planned Giving | Metrics
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Learn to set expectations, create buy-in, develop staffing, and plan the life-stages of a major giving program that's new or still getting off the ground.
There are important measurables that will help you communicate the impact and potential of the program over the long term.