Major and Planned Giving | Donor Stewardship
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Identify and master the mid-level giving tactics that are creating significant revenue growth for public media organizations right now.
Apply tactics to your major gifts fundraising that will strengthen your donor relationships, bring in more gifts, bigger gifts, and improve donor retention over time.
Ensure that you know what is necessary for your donors and your staff to feel great about stock gifts.
Elevate or launch your station’s planned giving program by identifying, receiving, administering, and stewarding gifts from donors who wish to make a significant impact.
Show gratitude, demonstrate impact, and ensure legal compliance for every intended or delivered planned gift.