Major and Planned Giving | Gifts of Stock
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
How to Market Stock Gifts
Make sure your donors are informed about the opportunity to give securities.
How to Receive Gifts of Stock
Ensure that you know what is necessary for your donors and your staff to feel great about stock gifts.
Gifts of Stock Toolkit
Tips and tools to help your station secure gifts of stock. Our toolkit includes a primer on the basics, sample scripts, acknowledgments, and how-to sample web copy.
Be Ready to Accept Stock Gifts
Set up the policies procedures that make it easy for donors to give stock.
Year-End Donation Receipts and Tax Statements
Understand your IRS obligations for 2021 year-end tax receipts and download sample letters and email copy.