Major and Planned Giving | Moves Management
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Consider these issues before initiating your own moves management process.
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.