Major and Planned Giving | Donor Cultivation
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving

Certification Course in Mid-Level Fundraising
Identify and master the mid-level giving tactics that are creating significant revenue growth for public media organizations right now.
The Public Media Major Gift Academy
Apply tactics to your major gifts fundraising that will strengthen your donor relationships, bring in more gifts, bigger gifts, and improve donor retention over time.
Public Media Giving Days 2023
Prepare for this two-day event in May designed to engage new and existing donors and raise new revenue.
“SECURE Act 2.0” Offers New Opportunity for Charitable Gift Planning

How to Market Stock Gifts
Make sure your donors are informed about the opportunity to give securities.

How to Receive Gifts of Stock
Ensure that you know what is necessary for your donors and your staff to feel great about stock gifts.

Planned Giving Toolkit
Elevate or launch your station’s planned giving program by identifying, receiving, administering, and stewarding gifts from donors who wish to make a significant impact.

Identifying and Qualifying Planned Giving Prospects
How to discover the donors who wish to have an impact on your organization as part of their legacy.