How Your Audience Gives
BE READY TO RECEIVE IN WAYS YOUR DONORS WANT TO GIVE
Types of gifts and how to plan for them Membership giving can be broken down into five key types of gifts. To run a successful membership program you need to plan for each and create the mechanisms that help donors give. How donors give will fluctuate depending on their comfort level with technology, their motivations, and the time of year. The most common types of solicitation in public media membership are:Direct MailOnlineEmailOn-AirTelemarketingCanvassingTextingSpecial EventsYour goal as…
Jay Clayton
Greater Public Individual Giving Advisor
(781) 598-8822
(Eastern Time Zone)
jclayton@greaterpublic.org
Main contact for individual fundraising; pledge drive strategy; general membership