Strategies to Build an Advanced Sustainer Program

Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month. A major lesson from the pandemic was how important sustainer programs are to the financial health of stations. Listening & viewing habits have changed, likely for good, and stations now need to show the value of membership to a new and potentially less connected audience.While that happens, growing your…