Webinar: Building an Audience-Centered Culture: A Case Study from KERA

Part 1: Presented by Briana O'Higgins, Chief of Staff, KERA, and Shane Guiter, CEO, Public Works. Part 2: Presented by Presented by Nico Leone, President and CEO, KERA; Nancy Saustad, Senior Vice President, Major Gifts; Gabrielle Jones, Audience Editor, KERA; Andy Canales, Director, Audience Development, KERA; and Sylvia Komatsu, Chief Content and Diversity Officer, KERA

This is a two-part webinar.

Part 1: Wednesday, June 30, 2021 at 1:00 p.m. Eastern / 10:00 a.m. Pacific
Presented by Briana O’Higgins, Chief of Staff, KERA, and Shane Guiter, CEO, Public Works

Part 2: Thursday, July 1, 2021 at 1:00 p.m. Eastern / 10:00 a.m. Pacific
Presented by Presented by Nico Leone, President and CEO, KERA; Nancy Saustad, Senior Vice President, Major Gifts; Gabrielle Jones, Audience Editor, KERA; Andy Canales, Director, Audience Development, KERA; and Sylvia Komatsu, Chief Content and Diversity Officer, KERA

Public media audiences are quickly evolving. Organizations must stay connected to changing audience needs and expectations in order to fulfill our missions and thrive. We need audience-centered organizational cultures that thrive in a state of change and adapt quickly to new information. Everything from our strategic goals to how we work across teams must be audience-centered.

Learn about how KERA has cultivated an audience-centered culture by serving audiences across platforms, adapting content, and engaging more deeply with the communities they want to serve, all the while making sure revenue goals are met.

In this two-part conversation we’ll learn about the principles behind KERA’s transformation, and then hear how those principles have been applied.

Watch Part 1

 

Watch Part 2

Attached Files

  1. Building an Audience-Centered Culture Reflection Guide
  2. Audience Development Project Structure