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Showing all results for "CoVid"
WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins
WBEZ needed to remedy a downturn in sustaining members that had begun during the pandemic. This is how they did it.
How the Pandemic Prepared Public Media to Build an Audience-Centered Culture
By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Member Only Content
Sample Copy: Retail
Freshen up your credit copy with real samples of retail credit copy from stations across the country.
Member Only Content
Sample Copy: Professional Services
Freshen up your credit copy with real samples of professional services credit copy from stations across the country.
Member Only Content
Sample Copy: Arts & Culture
Freshen up your credit copy with real samples of arts and culture credit copy from stations across the country.
WXPN's Virtual 5k Brings Surprising Results
Learn about the audience engagement and revenue potential of virtual events.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.