The Greater Public Blog : Audience Development

Using Audience Personas to Guide Your Fundraising Activities
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Using Audience Personas to Guide Your Fundraising Activities

March 9, 2021 by Briana O’Higgins
Engagement New Audiences
How WBEZ Made Strategic Changes in Fundraising to Win This Year’s Benchmarks Award
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How WBEZ Made Strategic Changes in Fundraising to Win This Year’s Benchmarks Award

October 12, 2020 by Ellen Guettler
Benchmarks Corporate Support Major Giving Membership
Two Stations Build Community for Parents in a Time of COVID-19
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Two Stations Build Community for Parents in a Time of COVID-19

June 11, 2020 by Briana O’Higgins
COVID-19 Social Media
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
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Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19

April 17, 2020 by Sarah Lutman
COVID-19 Leadership New Audiences
Serving Your Audience on Social Media in the Time of COVID-19
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Serving Your Audience on Social Media in the Time of COVID-19

March 17, 2020 by Briana O’Higgins
COVID-19 New Audiences Social Media
Proof of Performance Promos May Help You Gain Trust and Grow Audience
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Proof of Performance Promos May Help You Gain Trust and Grow Audience

January 8, 2020 by Briana O’Higgins
Elections New Audiences On-Air Scripts Promotion

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