The Greater Public Blog : Audience Development

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Seven Ways to Connect with Public Media Audiences

February 7, 2024 by Jane O’Hara
Donor Cultivation Donor Stewardship Email Marketing Engagement Major Giving Marketing New Audiences New Members
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Five Years of Data from Stations Point to Critical Opportunity for Growth in Mid-Level and Major Giving

February 5, 2024 by Jay Clayton
Benchmarks Donor Cultivation Gift Club Major Giving Major Giving Goals Mid-Level Giving Moves Management New Members Sustainers
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Public Media’s Blind Spot: The Long History of Black Giving

January 31, 2024 by Preach Jacobs
Access and Inclusion Donor Cultivation Donor Prospecting New Members
Young African American mother squeezes the toes of her baby and smiles.
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Twice as Hard: A Journey Toward Inclusive Storytelling in Public Media

November 21, 2023 by Robin Pizzo
Community Ethics Leadership New Audiences
A group of young, racially diverse individuals use different electronic devices.
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Generation ‘Z’ealous: The Guide to Future-Proofing Our Growing Workforce

November 13, 2023 by Deontre’ McCray
Building Resilience Hiring Human Resources Leadership YAYAHPs
Young man speaks, gesturing with his hands, while others listen.
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Beyond Admiring the Problem: Changing the Future of Public Radio

October 24, 2023 by Melanie Coulson & Ellen Guettler
Access and Inclusion Budgeting Building Resilience Community Corporate Support Engagement Major Giving Membership New Audiences Strategy

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