Turn Q2 Holidays and Special Days into Sponsorship Promotion

Holidays and special occasions have long been a hook around which to engage corporate sponsors with packages and content that appeal to specific audiences and/or seasons. Think Father’s Day (dads), International Women’s Day (women) or even broader holidays like the 4th of July or Halloween, for example. These are the obvious opportunities. 

But it can be strategic to think about the other types of events that your community celebrates each month. Even if some of them seem frivolous, or what we sometimes call “Hallmark” holidays, it doesn’t mean you can’t have fun with them and think of them as valuable touchpoints to engage with clients. After all, local businesses are leveraging every special monthly, weekly, or daily event as a way to engage customers and run special sales or promotions. 

Consider some of the following lesser-known and/or targeted promotional events during Q2* along with the corresponding vertical markets for each one. Which of these target audiences does public media reach and deliver? Which local businesses make sense to approach around such events? What occasions give you an excuse to celebrate your existing clients? What kind of public media content lends itself to a themed package or special audience engagement around any or all of these? What local market events are coming up in Q2? Have fun with your brainstorming!