Setting Rates and Packaging Your Inventory

Communicate your value to sponsors

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

One of the goals of selling underwriting is to use as much inventory as you can at the highest rate you can get. Many stations research the highest rate the market can bear for the format in question (AAA, news, jazz etc.), and then work to package and sell inventory at that high rate as long as it is viable. That said, because inventory is always changing, your underwriting rates may also change based on…