Understanding On-Air Giving

Understanding On-Air Giving

CONVERT LISTENERS TO DONORS

Convert casual listeners into committed members. An on-air membership drive is the single best way to bring in new members. In many ways it’s also the easiest. You don’t have to lead your audience to the services you provide, because they’ve already made their own choice to listen.On-air drives work best when your activities and plans aim to achieve the following:1. Capture AttentionMake your on-air drives exciting and interesting. Find multiple ways to speak in…
Jay Clayton

Jay Clayton

Greater Public Individual Giving Advisor

(781) 598-8822 (Eastern Time Zone)
jclayton@greaterpublic.org
Main contact for individual fundraising; pledge drive strategy; general membership

Melanie Coulson

Melanie Coulson

Executive Director for Member Station Services and Individual Giving Advisor

(612) 405-7827 (Pacific Time Zone)
mcoulson@greaterpublic.org
Main contact for digital fundraising; general membership

Atlanta - July 11-13

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