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Planned Giving Toolkit
Elevate or launch your station’s planned giving program by identifying, receiving, administering, and stewarding gifts from donors who wish to make a significant impact.
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Member Only Content
Planned Gift Stewardship
Show gratitude, demonstrate impact, and ensure legal compliance for every intended or delivered planned gift.
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Planned Giving Marketing Samples and Templates
Sample scripts and audio to market your planned giving program.
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Marketing Your Planned Giving Program
Find out the best frequency and timing for your planned giving marketing efforts.
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Making the Case to Leadership for Planned Giving
Learn how to gain buy-in from leadership, plan staffing, and measure the success of your program.
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Identifying and Qualifying Planned Giving Prospects
How to discover the donors who wish to have an impact on your organization as part of their legacy.
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Planned Giving Types and Techniques
Understand all the ways a donor can choose to make a planned gift to your organization.
The Major Giving Pathway for Public Media
Unlock millions of dollars in major gift potential using this transformative partnership with proven results.
NPR Network Community Conversations: NPR+ Podcast Bundle
Making all NPR podcasts available, sponsorship-free and with other potential benefits, exclusively as a benefit of membership to a station.