Tag: Client Communication
Member Only Content
Sample On-Air Sponsorship Promo Copy
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Member Only Content
OPB On-Air Promo Copy
Sample copy for on-air underwriter testimonials.
Member Only Content
Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.