Tag: Client Communication
The Digital Metrics That Matter Most for Public Media Fundraising
Examine the four essential Key Performance Indicators (KPIs) for digital growth that matter most for public media fundraising, as determined by public media leaders from across the system.
Underwriters Are More Like Major Donors Than You Think
Many organizations support public media for the same reasons that individuals do.
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Webinar: Show and Tell: Writing Fast, Effective Sponsorship Proposals
What to Say to Get Underwriting Prospects to See Value, Not Cost
The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.
Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines
Learn to prevent and resolve underwriting prospects' copy objections so that you stay within copy guidelines while satisfying the customer.
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The Four Rules of Customer Service That Keep Underwriters Coming Back
Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
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Five Steps to a Successful First Sales Appointment With an Underwriting Prospect
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
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Webinar: Leveraging Social Media for Sales
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WGBH On-Air Underwriting Promos/Testimonials
Examples of how WGBH use underwriting testimonials on-air.