Save time by adapting these vetted documents for use at your station.
Corporate Support | Client Communication
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
Station colleagues share ideas and examples of what has worked well for them when it comes to keeping the client engaged after the close.
Examples of how WGBH use underwriting testimonials on-air.
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Sample copy for on-air underwriter testimonials.
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.