Corporate Support | Client Communication
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Words to Sell Sponsorship by: You Have 12 Seconds to Make an Impression
Roundtable Colleagues Cite Most Successful Reasons to Sponsor Radio
Five Ways to Position Your Station to Automotive Sponsors
Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Corporate Support Administrative Templates
Save time by adapting these vetted documents for use at your station.
Nurture Your Underwriting Client Relationships After the Close
Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.
Tips for Getting the Best Copy on the Air, Every Time
Write the best credit copy and make sure that’s what your audience hears with these tips for composing great copy and getting it approved with ease.
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.