Low traffic levels and the corresponding low ROI are the #1 reasons stations give for not moving forward with an online sponsorship strategy.
One of the first steps in ramping up your online sponsorship efforts is identifying which assets you have to sell, how marketable they are, and which additional assets might be within your reach over time.
The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.
Where to start? How to start? Where to focus? How to prioritize? These are some of the most basic questions public media stations are struggling with when it comes to getting started with digital sponsorship, or taking an existing strategy to the next level.
These real-world tools and examples are designed to address the specific barriers to online sponsorship prevalent in public media. These articles are organized by topic to help stations move forward more easily with a digital sponsorship strategy, and generate online revenue in earnest.