Tag: On-Air Drives
Member Only Content
PMDMC Summer Series | Supported by Sustainers: Why and How to Get to 70%
Membership Strategies in Response to Decreased Listening During COVID-19
In response to the dramatic decrease of away-from-home listening, here are ways to super-serve your core listeners during the pandemic.
How KPCC’s Mission Statement Project Could Help On-Air Drives in a Moment of Change
Learn how an exercise to identify reporter mission statements had benefits for on-air drives, and may benefit your on-air drives right now.
Station Results From the May 5 #GivingTuesdayNow Event
Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.
WBUR’s One-Day $1 Million Drive During COVID-19
Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
Fundraising Messaging During a Chaotic Time
Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.