Tag: On-Air Drives
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
Fundraising Messaging During a Chaotic Time
Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
What You Should Know About How Most Stations Run On-Air Drives
Start a conversation about how to improve your on-air fundraising with this survey of 101 public media stations revealing the current landscape of on-air fundraising practices.
Creative New Ways to Engage Listeners During Your Next Drive
Connect in new ways with your station's audience during your next membership drive by reaching out to Millennials or trying a social-media-only fundraising event.
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Embrace these donor-centered fundraising recommendations to keep membership steady despite threats of defunding or loss of income due to new tax legislation.
Member Only Content
On-Air Fundraising Toolkit for Public Radio
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
Member Only Content
How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.